Privacy Policy

Last updated: December 26, 2025

Plura ("we", "us", or "our") operates the Plura mobile application (the "App"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our App.

Please read this Privacy Policy carefully. By using the App, you agree to the collection and use of information in accordance with this policy. If you do not agree with the terms of this Privacy Policy, please do not use the App.

1. Information We Collect

1.1 Information You Provide

  • Account Information: If you create an account, we collect your email address and display name. You may also sign in using Google or Apple authentication, in which case we receive basic profile information from those providers.
  • Poll Responses: When you vote on polls, we collect your response. Votes are stored with an anonymous identifier and are not linked to your personal identity in our analytics.
  • User-Generated Content: If you create polls, we collect the question text, format, and category you provide.
  • Support Requests: If you contact our support team, we collect the information you provide in your message.

1.2 Information Collected Automatically

  • Device Information: We collect device type, operating system version, and app version for compatibility and troubleshooting purposes.
  • Usage Data: We collect anonymized usage analytics including screens viewed, features used, and interaction patterns. This helps us improve the App.
  • Crash Reports: If the App crashes, we collect diagnostic information to identify and fix bugs. This data does not include personal identifiers.
  • Approximate Location: For geographic breakdown of poll results, we may collect approximate location (country/region level) based on IP address. We do not collect precise GPS location.

1.3 Information We Do NOT Collect

  • Precise GPS location
  • Contact lists or address books
  • Photos, videos, or media files (unless you explicitly upload)
  • Financial or payment information
  • Health or biometric data
  • Browsing history outside our App

2. How We Use Your Information

We use the information we collect to:

  • Provide and maintain the App: Process your votes, display poll results, and enable core functionality.
  • Improve the App: Analyze usage patterns to enhance features, fix bugs, and optimize performance.
  • Ensure data integrity: Detect and prevent fraudulent voting patterns, bot activity, and abuse.
  • Communicate with you: Send important updates about the App, respond to support requests, and provide notifications you have opted into.
  • Aggregate statistical analysis: Generate anonymized, aggregated statistics about poll results and user engagement.

3. Data Sharing and Disclosure

We do not sell your personal information. We may share information in the following circumstances:

  • Aggregated Poll Results: Poll results are displayed publicly in aggregate form (percentages, sample sizes, confidence intervals). Individual votes cannot be traced back to specific users.
  • Service Providers: We use third-party services to help operate our App:
    • Firebase (Google): Authentication, crash reporting, and app infrastructure.
    • PostHog: Privacy-focused analytics (respects your diagnostics toggle).
    • Sentry: Error tracking and crash reporting.
    • Ably: Real-time updates (optional feature).
  • Legal Requirements: We may disclose information if required by law, court order, or government request, or to protect our rights, property, or safety.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, user information may be transferred to the new owner.

4. Data Security

We implement appropriate technical and organizational measures to protect your information:

  • Encryption of data in transit (HTTPS/TLS) and at rest where applicable.
  • Secure storage of authentication tokens using device secure storage.
  • Regular security reviews and updates.
  • Access controls limiting employee access to user data.

However, no method of electronic transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

5. Data Retention

  • Account Data: Retained until you delete your account or request deletion.
  • Vote Data: Anonymized vote data is retained indefinitely for statistical purposes. The link between votes and user identifiers can be deleted upon request.
  • Analytics Data: Retained for up to 24 months, then aggregated or deleted.
  • Crash Reports: Retained for up to 90 days for debugging purposes.

6. Your Rights and Choices

6.1 Access and Portability

You have the right to request a copy of your personal data. Contact us at the address below to request data export.

6.2 Correction

You can update your account information (display name, email) directly in the App settings.

6.3 Deletion

You can request deletion of your account and associated personal data. See our Support page for instructions on how to delete your account. Upon deletion:

  • Your account and profile information will be permanently removed.
  • Your votes will be anonymized (the link to your identity will be severed, but the vote data may remain for statistical integrity).
  • Polls you created will be anonymized or deleted based on your preference.

6.4 Analytics Opt-Out

You can disable analytics collection in the App settings under "Privacy & diagnostics." When disabled, we only collect minimal crash information necessary for app stability.

6.5 Guest Mode

You can use the App without creating an account. In guest mode, we assign an anonymous device identifier that is not linked to any personal information.

7. Children's Privacy

The App is not intended for children under 13 years of age (or the applicable age of digital consent in your jurisdiction). We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately, and we will take steps to delete such information.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence, including the United States. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy and applicable data protection laws.

9. Third-Party Links

The App may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any information.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy in the App and updating the "Last updated" date. Your continued use of the App after any changes indicates your acceptance of the updated policy.

11. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

  • The right to know what personal information we collect and how we use it.
  • The right to request deletion of your personal information.
  • The right to opt-out of the sale of personal information (we do not sell personal information).
  • The right to non-discrimination for exercising your privacy rights.

To exercise these rights, contact us using the information below.

12. European Privacy Rights (GDPR)

If you are in the European Economic Area (EEA), United Kingdom, or Switzerland, you have rights under the General Data Protection Regulation (GDPR):

  • Right of access to your personal data.
  • Right to rectification of inaccurate data.
  • Right to erasure ("right to be forgotten").
  • Right to restrict processing.
  • Right to data portability.
  • Right to object to processing.
  • Right to withdraw consent at any time.

Our legal bases for processing include: consent (where you have given it), contract performance (providing the App), legitimate interests (improving our services and preventing fraud), and legal obligations.

13. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

We will respond to your request within 30 days (or sooner as required by applicable law).

Summary: We collect minimal data necessary to operate the App. Votes are anonymized for aggregate statistics. You can use the App as a guest, control analytics collection, and request deletion of your data at any time.